The State of the Car Industry

Bear with me on this.

Recently, well over the last twenty years, I’ve been pondering the state of the car industry. For what seems like a millennium the car industry doesn’t seem to take the opportunity to really do something rewarding for its regular users, new users and the undecided. As always you seem to have a choice with an unfinished maintenance manual that has had several revisions, a specification from the 35th century, a specification that you cannot read or so many interpretations that you cannot make a choice and have a fuzzy head. You always have a choice. This can leave you with major problems when you invest.

I’m not a really a car enthusiast, left hand or right hand side makes no difference or an expressway to the end of the universe. But I have the up most respect for those that love their car, the market and the greater so called industry. Those who may only have whirl at the weekend or do less than 2,000 miles in a lifetime, but end of the day they love their car.

In the last few weeks one of the major car manufacturer surveyed the Middle East. I believe an opportunity was lost because to be surveying an area with so many mixed brands and users, when in essence car users follow the same fundamental principles with a belief in how the combustion engine came into existence and how it has developed, didn’t take the opportunity to unite to an ailing industry in a world which has talked itself into a crisis. To come up with an offer that would really mean something. The survey seemed incomplete to me.

End of the day, whether you are a tree hugger, weekend warrior or all out petrol head, it is your choice.

My point, if you haven’t switched off by now, is that when you are a big dog don’t just mark the territory but bark up the neighbourhood.